Design That Drives Growth

DAK Industries, founded by Drew Alan Kaplan in 1966, built its reputation through a unique mail-order model and engaging product storytelling. After reestablishing its presence online as DAK 2000, the company continues to serve tech enthusiasts with curated consumer electronics from its Brooklyn base.

The goal of this project was to design a new series of headphones that balance high-quality sound with affordability while creating a cohesive visual identity across eCommerce and social channels. The initiative included concept design, packaging direction, and marketing visuals tailored for digital platforms such as Amazon and DAK’s direct-to-consumer website.

Each asset was crafted to reflect the brand’s legacy of innovation and trust, while appealing to modern consumers seeking value without compromise.