Givng form to ideas
that take flight.

/ IOS & Android

/ web apps

/ crm systems

iOS and Android apps, web applications, CRM systems, and startup MVPs. Designed around your users, engineered by a senior team, and built to grow with your business.

Apps that launch fast and scale clean.

Speak with Daniel

director of forma24

Speak with Daniel

director of forma24

SERVICES

From first prototype to product at scale.

Product strategy, UX, design, and engineering under one roof. One senior team from idea to launch and beyond.

ALSO IN THE AGENCY

App Redesign & Modernization

API & Third-Party Integrations

Maintenance & Support

AI Features & Automation

QA & Testing

Cloud Hosting & DevOps

980

+

Happy Customers

10

%

Years in business

890

+

Projects shipped

3.9

โ˜…

Average Rating

FROM OUR FOUNDER

โ€œMost apps don't fail because of the code. They fail because nobody wants to use them.โ€

That's why I built forma24 to start every app with UX. Our team tests the flows with real users before engineering commits to them, then builds on a stack your team can own and extend. The result is software people actually use, not just software that ships.

Daniel

Founder, Forma24

WHY US

Big Agency Expertise. Boutique Agency Attention.

Work directly with senior specialists who care about your business as much as you do. No unnecessary layers, no compromises on quality. Just great work, delivered with purpose.

Other Agencies
Hire In House

Expertise

Senior product and engineering

Mixed experience levels

Depends on hires

Product Strategy

Users and business goals first

Builds what's specced

Knows the business

User Experience

Tested before it's built

Design as an afterthought

Depends on the team

Design to Code

One team, no handoffs

Handoff gaps

Separate design and dev

Speed to Launch

MVP in weeks

Multiple approval layers

Hiring takes months

Code Quality

Clean, documented, scalable

Varies by team

Depends on leadership

Technology

Modern stack + AI

Agency's default stack

Existing tech stack

Flexibility

Scale the team up or down

Contract-dependent

Fixed team capacity

Communication

Direct access to builders

Through account managers

Direct collaboration

Project Costs

Defined scope and pricing

Change orders add up

Salaries + overhead

Ownership

You own the code and IP

Contract-dependent

Internal ownership

After Launch

Support, iterate, scale

Launch and leave

Ongoing maintenance

Other Agencies

Hire In House

Expertise

Senior product and engineering

Mixed experie

Depends on hires

Product Strategy

Users and business goals first

Builds what's specced

Knows the business

User Experience

Tested before it's built

Design as an afterthought

Depends on the team

Design to Code

One team, no handoffs

Handoff gaps

Separate design and dev

Speed to Launch

MVP in weeks

Multiple approval layers

Hiring takes months

Code Quality

Clean, documented, scalable

Varies by team

Depends on leadership

Technology

Modern stack + AI

Agency's default stack

Existing tech stack

Flexibility

Scale the team up or down

Contract-dependent

Fixed team capacity

Communication

Direct access to builders

Through account managers

Direct collaboration

Project Costs

Defined scope and pricing

Change orders add up

Salaries + overhead

Ownership

You own the code and IP

Contract-dependent

Internal ownership

After Launch

Support, iterate, scale

Launch and leave

Ongoing maintenance

HOW WE WORK

Most studios pick a side: pretty or performing. We refuse to.

We've helped dozens of companies launch sites that win attention and turn it into results.
Four disciplines, working as one.

1. Strategy that de-risks the build

We define the smallest product that proves your business, so you invest in what users need, not in features nobody asked for.

1. Strategy that de-risks the build

We define the smallest product that proves your business, so you invest in what users need, not in features nobody asked for.

2. UX tested before it's coded

Every key flow is prototyped and put in front of real users first. Fixing a screen is cheap; rebuilding a feature isn't.

2. UX tested before it's coded

Every key flow is prototyped and put in front of real users first. Fixing a screen is cheap; rebuilding a feature isn't.

3. Engineering built to scale

Clean, documented code on a modern stack. Your app handles growth, new features, and new developers without a rewrite

3. Engineering built to scale

Clean, documented code on a modern stack. Your app handles growth, new features, and new developers without a rewrite

4. Launch, measure, iterate

We ship to the App Store, Google Play, and the web, then use real usage data to decide what to build next.

4. Launch, measure, iterate

We ship to the App Store, Google Play, and the web, then use real usage data to decide what to build next.

TECHNOLOGY

The right stack for your product, not the one we're used to.

We choose the technology based on your users, your budget, and your roadmap, so the app is fast to build, easy to maintain, and ready to grow.

CONTACT US

Got an app idea?
Let's make it real.

One senior team from first idea to post-launch growth. No handoffs between agencies,
no strategy lost in translation.

New Business

info@forma24.com

General Inquiries

questions@forma24.com

Office

2901 West Coast Hwy #200, Newport Beach, CA 92663

Speak with Daniel

Director of Forma24

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PORTFOLIO

We combine business strategy and brand storytelling to help businesses grow.

2026

SaaS

Smarter Routes. More Stores. Better Results.

We designed and developed an AI-powered MVP prototype to optimize daily routes, streamline store inspections, and help drivers visit more locations with less manual work.

3.4 โ†’ 6.8

Average store visits per workday

โ†‘ 36%

Work quality and speed

2026

SaaS

Smarter Routes. More Stores. Better Results.

3.4 โ†’ 6.8

Average store visits per workday

โ†‘ 36%

Work quality and speed

2026

Consulting

Hello Mavens: From Zero to Launch

End-to-end brand and website development for a new company, delivering a complete identity and launch-ready site from the ground up.

2026

Consulting

Hello Mavens: From Zero to Launch

2026

UGC Agency

End-to-End SaaS Platform Design and Development

We designed and developed Pattage, an end-to-end SaaS platform and mobile app for iOS and Android that helps businesses boost employee and customer engagement through personalized rewards, recognition, and a seamless points-based incentive system.

2026

UGC Agency

End-to-End SaaS Platform Design and Development

TESTIMONIALS

Hear from our satisfied clients

  • "Forma24 has a unique ability to connect strategy, design, and technology. Their team simplifies complex challenges, aligns stakeholders, and consistently delivers measurable business results."

    David F.

    Senior Product Leader | Google

  • "They brought clarity and structure to our product experience. Their strategic thinking helped us move faster while improving both usability and scalability."

    Thompson G.

    Product CFO | Rhythm Management Group

  • "Daniel and his team always approach design with business goals in mind. Their work improved conversion, simplified complex workflows, and created lasting value for our products."

    Julia S.

    VP of Digital Produc Manager t Grey's Anatomy TV Show

  • "Forma24 is excellent and exceeded our expectations. The project was completed on time and he is very reactive to messages and responding. A plus."

    Jeff B.

    Founder & CEO | Talnly

  • "Forma24 took a focused approach to improving our UX. They asked the right questions, understood our goals, and delivered solutions that aligned perfectly with our needs."

    Lawrence L.

    CTO | Arguseye.ai

  • "Working with Forma24 was a great experience. Their team was organized, professional, and brought valuable insights that made a real difference. Highly recommended!"

    Kumiko N.

    Founder & CEO | HealRo

  • "Working with Forma24 was a great experience. Their team was professional, organized, and delivered valuable insights. Highly recommended!"

    Hannah R.

    Marketing Manager | Coefficient

TESTIMONIALS

Hear from our satisfied clients

  • "Forma24 has a unique ability to connect strategy, design, and technology. Their team simplifies complex challenges, aligns stakeholders, and consistently delivers measurable business results."

    David F.

    Senior Product Leader | Google

  • "They brought clarity and structure to our product experience. Their strategic thinking helped us move faster while improving both usability and scalability."

    Thompson G.

    Product CFO | Rhythm Management Group

  • "Daniel and his team always approach design with business goals in mind. Their work improved conversion, simplified complex workflows, and created lasting value for our products."

    Julia S.

    VP of Digital Produc Manager t Grey's Anatomy TV Show

  • "Forma24 is excellent and exceeded our expectations. The project was completed on time and he is very reactive to messages and responding. A plus."

    Jeff B.

    Founder & CEO | Talnly

  • "Forma24 took a focused approach to improving our UX. They asked the right questions, understood our goals, and delivered solutions that aligned perfectly with our needs."

    Lawrence L.

    CTO | Arguseye.ai

  • "Working with Forma24 was a great experience. Their team was organized, professional, and brought valuable insights that made a real difference. Highly recommended!"

    Kumiko N.

    Founder & CEO | HealRo

  • "Working with Forma24 was a great experience. Their team was professional, organized, and delivered valuable insights. Highly recommended!"

    Hannah R.

    Marketing Manager | Coefficient

FAQ

Have questions?
Check out the FAQs

Speak with Daniel

Director of Forma24

Speak with Daniel

Director of Forma24

Native or cross-platform: which is right for my app?

It depends on what your app needs to do. Cross-platform lets one codebase ship to both iOS and Android, which saves time and budget for most products. Native makes sense when you rely heavily on device features or peak performance. We recommend the right approach during discovery.

How fast can you launch an MVP?

Most MVPs launch in 5-6 weeks, depending on scope. We focus on the smallest version that proves your idea, so you get real users and real feedback sooner.

Do you design the app too, or just build it?

Both. UX and UI design happen in-house, and we test the key flows with clickable prototypes before development starts. That's how we avoid building features nobody usestools and workflow, whether that's Figma, Jira, Slack, or something else.

Can you build a custom CRM or integrate with HubSpot or Salesforce?

Yes. We build custom CRMs from scratch, and we extend and integrate platforms like HubSpot and Salesforce with your other tools, from forms and billing to reporting and automations.

Can you take over an existing app?

Yes. We start with a code and UX audit, then give you a clear plan: what to fix first, what to keep, and what to rebuild. No rewrites unless they're truly needed.

Do we own the code?

Always. You own the full source code, designs, and IP. App store accounts, repositories, and hosting are set up in your name from day one.

Do you handle App Store and Google Play submission?

Yes. We prepare store listings, screenshots, and builds, and manage the review process through to launch.

What happens after launch?

We stay on as your product team if you want us. Support plans cover monitoring, bug fixes, OS updates, and new features based on what your users actually do.

LET'S BUILD SOMETHING GREAT

Your Next Big Idea Starts Here.

Have a project in mind? Let's turn your vision into something exceptional. From the first idea to the final launch, we're here to make it happen.