Driving Measurable Impact in Debt Relief Product Transformation

Driving Measurable Impact in Debt Relief Product Transformation

Company: debt relief organization.
After years on an outdated customer portal, the company needed a full rebuild to improve clarity and keep clients engaged. The new portal provides a modern experience, transparent steps, and clearer guidance through a complex process.

Company: debt relief organization.
After years on an outdated customer portal, the company needed a full rebuild to improve clarity and keep clients engaged. The new portal provides a modern experience, transparent steps, and clearer guidance through a complex process.

Problem

  1. Sagnificant Program Cancelation Rate

  2. Lack of self-service = higher operational cost

Legacy Chalenges:

1. Outdated tech stack - Wordpress & Salesforce UI
2. No experimentation framework
3. Slow releases and limited agility
4. No unified design system or source of truth

Project Milestones

Project Milestones

Strategy and measurable ROI always come first. Each phase of the project was built around clear KPIs, ensuring every decision moved us toward higher engagement, transparency, and long term retention.

Strategy and measurable ROI always come first. Each phase of the project was built around clear KPIs, ensuring every decision moved us toward higher engagement, transparency, and long term retention.

Phase 1

UX Research & discovery

Phase 2

Wireframing and user testing

Phase 3

Prototyping and validation

Phase 4

Design System Creation and Documentation

Phase 5

Implementation

Phase 6

QA and Iteration

New product launched with a solid design system in place — a strong foundation for continuous testing and improvement.

New product launched with a solid design system in place — a strong foundation for continuous testing and improvement.

End Result Snapshots

End Result Snapshots

Settlement Approval on the go in 1 click

Settlement Approval on the go in 1 click

Progress Tracker: Overall

Progress Tracker: Overall

Progress Tracker: Creditors

Progress Tracker: Creditors

Transparency: Transactions

Transparency: Transactions

Settlement Offer Approval in 1 click

Settlement Offer Approval in 1 click

Best In Class: Push Notifications

Best In Class: Push Notifications

Fully Responsive and optimized for web, tablet and mobile

Fully Responsive and optimized for web, tablet and mobile

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