AI-Enabled Design System for Scalable Web Development

AI-Enabled Design System for Scalable Web Development

Coefficient is a fast-growing data and analytics SaaS company helping teams bring live business data into tools like spreadsheets and dashboards.

As the company scaled, they needed a more structured and efficient way to design and ship marketing pages. The goal was to build a solid design system that would ensure consistency across the product while enabling AI-driven workflows using Claude for faster page creation, testing, and iteration.

Coefficient is a fast-growing data and analytics SaaS company helping teams bring live business data into tools like spreadsheets and dashboards.

As the company scaled, they needed a more structured and efficient way to design and ship marketing pages. The goal was to build a solid design system that would ensure consistency across the product while enabling AI-driven workflows using Claude for faster page creation, testing, and iteration.

Problem

Design and development cycles for new pages and experiments were slow and inconsistent, averaging around 5–8 days from concept to production.

This created bottlenecks in launching marketing pages and running experiments. The team needed to significantly reduce turnaround time to 2–3 days while maintaining high design quality and consistency across all outputs.

Project Milestones

Phase 1: Design system development

Created a scalable design system in Figma with structured tokens, components, and guidelines for reuse.

Project Milestones

Phase 2: Testing and Validation

Validated components and layouts through iterative testing to ensure flexibility and performance.

Project Milestones

Phase 3: Component development in Storybook

Built a production-ready component library in Storybook to align design and engineering.

Project Milestones

Phase 4: Integration with Claude Code and Claude Design and prompt engineering

Connected the design system with Claude workflows to enable AI-assisted page generation and iteration. Developed and refined prompts to ensure consistent, high-quality outputs aligned with the design system.

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