Smarter Routes, Faster Scans: Transforming Tobacco Distribution with AI Technology.

A logistics and field operations project focused on optimizing truck routes, improving shelf scanning, and streamlining daily workflows for field reps. My work covered end to end UX: understanding on site processes, redefining task flows, designing a mobile first experience, and delivering a system that increased route efficiency and improved overall productivity.

3.4 → 6.8

Avg. store visits per day

3.4 → 6.8

Avg. store visits per day

↑↑

Route Efficiency

↑↑

Route Efficiency

+36%

Work quality & speed

+36%

Work quality & speed

Problem

Problem

The existing process relied on inefficient truck routes, manual shelf scanning, and complex mobile workflows, making store visits slower and reducing productivity. Field teams also lacked clear task prioritization, consistent data capture, and visibility into daily performance.

The existing process relied on inefficient truck routes, manual shelf scanning, and complex mobile workflows, making store visits slower and reducing productivity. Field teams also lacked clear task prioritization, consistent data capture, and visibility into daily performance.

Built by Operators and AI Experts

Built by Operators and AI Experts

The Lateral team combines expertise from top financial institutions, tech, and AI research to create next-gen financial technology.

The Lateral team combines expertise from top financial institutions, tech, and AI research to create next-gen financial technology.

Phase 1

UX Research & discovery

Phase 2

Wireframing and user testing

Phase 3

Prototyping and validation

Phase 4

Design System Creation and Documentation

Phase 5

Implementation

Phase 6

QA and Iteration

New product launched with a solid design system in place — a strong foundation for continuous testing and improvement.

New product launched with a solid design system in place — a strong foundation for continuous testing and improvement.

End Results

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